Fourth NMS Communications and LogicaCMG Vodafone Ringback Service Launched in Hungary.
FRAMINGHAM, Mass. -- NMS Communications (NASDAQ: NMSS) and LogicaCMG (LSE: LOG) today announced yet another joint ringback commercial launch, as Vodafone Hungary, a subsidiary of Vodafone Group Plc, the world's largest mobile telecommunications group, has introduced its customers to ringback tones, the hot new service that lets mobile phone subscribers replace the usual "ring, ring" sound that their callers hear with the latest music hits, sound clips and other media chosen by the subscriber. Vodafone Hungary's ringback tone service is based on MyCaller(TM) (www.nmscommunications.com/MyCaller), the personalized mobile entertainment platform from NMS Communications. As with previous Vodafone operator company deployments, LogicaCMG is responsible for the implementation, integration and maintenance of the solution.
Ringback services first gained popularity in Asia, where they're now ubiquitous, and have rapidly gained momentum across Europe and in the U.S. as more and more callers experience this new service through the music or other sounds their friends have chosen for them to hear. Traditionally, callers hear the standard ringback tone until a call is answered, but now, when placing a call to a Vodafone Hungary customer, they're more likely to hear commercial music or another audio clip. What the caller hears depends on the personal ringback profile previously chosen and set by the Vodafone customer. The service allows customers to set their choices of ringback depending on who is calling, and when. Ringback preferences may be set easily via Web, SMS, IVR and the Vodafone live! portal.
Unlike the popular ring tones, which reside in the handset and depend on having models with specific features, the ringback tone service resides on the telecom provider's network. Every mobile customer, regardless of handset, can use the ringback tones service, and all of their callers, regardless of whether they're calling from a fixed-line or mobile phone, will hear the ringback that the customer has chosen for them to hear.
Tamas Banyai, Head of Product Marketing of Vodafone Hungary said, "Following our launch of Vodafone live!, we have been actively seeking the kind of personalized, sticky applications that will help us not only capture new subscribers, but retain the ones we have and grow revenue from both groups. The MyCaller ringback offering, with its high quality audio, has been proven to perform flawlessly in the network, unlike other offerings in the market which have proven disruptive to network performance - and to the subscriber experience. It's clearly a service to which customers become quite attached."
"Customers are becoming accustomed to and starting to demand personalized content to enhance their mobile experience, and MyCaller is just the first of many mobile content applications NMS has planned for rollout in the coming months," said Brian Demers, Vice President, Mobile Applications, NMS Communications. "Both NMS and LogicaCMG are delighted to have another ringback win within the Vodafone Group, and it's apparent that ringback tones and other mobile content services are well on their way toward becoming ubiquitous."
The market-proven solution from NMS and LogicaCMG is cost-effective for operators to implement, helps to attract today's youth and teen demographic and retain existing subscribers. Other Vodafone operator companies currently offering MyCaller ringback tones to their customers include Swisscom Mobile, Vodafone Portugal, and Vodafone Netherlands.
About Vodafone Hungary
Vodafone Hungary Ltd is part of Vodafone Group plc, the world's leading mobile communications company with a presence in 27 countries and Partner Networks in a further 14 countries, Providing a full range of mobile telecommunications services, including voice and data communications, Vodafone currently serves more than 154.8 million proportionate customers worldwide.
For more, visit http://www.vodafone.hu/eng/index.html.
About LogicaCMG
LogicaCMG is a major international force in IT services and wireless telecoms. It provides management and IT consultancy, systems integration and outsourcing services to clients across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport, and the public sector. The group holds a 60 per cent controlling interest in Edinfor, S.A. (Edinfor), one of the largest IT service providers in Portugal, with additional operations in Spain and Brazil. LogicaCMG employs around 21,000 staff in offices across 34 countries and has more than
40 years of experience in IT services. Headquartered in Europe, LogicaCMG is listed on both the London and Amsterdam stock exchanges (LSE: LOG; Euronext: LOG). More information is available from www.logicacmg.com.
About NMS Communications
NMS Communications (NASDAQ:NMSS) is a leading provider of technologies and solutions for mobile applications and infrastructure. NMS develops products that enable new mobile voice, data and video applications and improve the performance and quality of wireless networks, helping our customers grow their revenues and profits. Visit www.nmscommunications.com for more information.
